Advancing U.S. Latino Entrepreneurship

Marlene Orozco is the lead research analyst with the Stanford Latino Entrepreneurship Initiative (SLEI) and a PhD candidate in sociology. She is trained in both qualitative and quantitative methods of research and is an Institute of Education Sciences fellow in quantitative education policy analysis. Alfonso Morales is the Vilas Distinguished Achievement Professor at the University of Wisconsin-Madison in the Department of Planning and Landscape Architecture. He is interested in the relationship among thinking, interaction, and social organization. He has authored, edited, or coauthored more than one hundred articles and book chapters and six books. Michael J. Pisani is a professor of international business at Central Michigan University. His research concerns the intersection of international business and development, with specific interests in entrepreneurship, economic informality, cross-border business, and economic phenomena. He has authored or coauthored more than one hundred articles and book chapters and four books.Jerry I. Porras is the Lane Professor of Organizational Behavior, Emeritus, at the Stanford Graduate School of Business. He cofounded the Latino Business Action Network (LBAN), a nonprofit focused on promoting the growth of Latino-owned businesses. Subsequently, the Stanford Latino Entrepreneurship Initiative (SLEI), a collaboration between the Stanford Graduate School of Businesses and the LBAN, was created to conduct research on Latino entrepreneurship and offer educational programs to help Latino business owners scale their companies to become very large enterprises. Porras serves as faculty codirector of SLEI.

• ACKNOWLEDGMENTSPREFACE: Latino Entrepreneurs: Challenges and Opportunities, by Paul OyerPART I: An Introduction to Latino Entrepreneurship— Historical Perspectives and Data SourcesCHAPTER 1: Introduction: Advancing U.S. Latino Entrepreneurship, by Marlene Orozco, Alfonso Morales, Michael J. Pisani, and Jerry I. PorrasCHAPTER 2: Entrepreneurs from the Beginning: Latino Business andCommerce since the Sixteenth Century, by Geraldo L. CadavaCHAPTER 3: Latino Business and Commerce: A Contemporary View, by Michael J. Pisani and Iliana PerezCHAPTER 4: The Economic Contributions of Latino Entrepreneurs, by Robert W. Fairlie, Zulema Valdez, and Jody Agius VallejoCHAPTER 5: The State of Latino Entrepreneurship: SLEI Research and Findings, by Marlene Orozco and Iliana PerezPART II: Macro Perspectives: A Regional ApproachCHAPTER 6: Latino Farm Entrepreneurship in Rural America, by Barbara Robles, Alfonso Morales, and Michael J. PisaniCHAPTER 7: Shaping Success: Exploring the Evolution of Latino Businesses in Three Major U.S. Counties, by Edna Ledesma and Cristina CruzCHAPTER 8: Mexican American Founder Narratives at High-Growth Firms on the South Texas–Mexican Border, by John Sargent and Linda MatthewsPART III: Micro Perspectives: Individual and Group-Level AnalysisCHAPTER 9: Social Network Utilization among Latino-Owned Business, by Elsie L. Echeverri-Carroll and Marie T. MoraCHAPTER 10: Acculturation and Latino-Owned Business Success: Patterns and Connections, by Michael J. Pisani and Joseph M. GuzmanCHAPTER 11: The Business of Language: Latino Entrepreneurs, Language Use, and Firm Performance, by Alberto Dávila, Michael J. Pisani, and Gerardo MirandaCHAPTER 12: How Can Entrepreneurship Serve as a Pathway to Reduce Income Inequality among Hispanic Women?, by Ruth E. Zambrana, Leticia C. Lara, Bea Stotzer, and Kathleen StewartPART IV: Practice and PolicyCHAPTER 13: SLEI-Education Scaling Program: A Business Program of "National Economic Imperative", by Marlene OrozcoCHAPTER 14: The G.R.E.A.T. Gacela Theory: Increasing Capital and Conditions for Success for High-Potential Latino Entrepreneurs Capable of Transforming Our Economy and Our Country, by Monika MantillaCONCLUSION: A New National Economic Imperative, by Marlene Orozco, Alfonso Morales, Michael J. Pisani, and Jerry I. PorrasABOUT THE CONTRIBUTORSINDEX

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