Advancing Strategy through Behavioural Psychology

Name: Advancing Strategy through Behavioural Psychology
SKU: 9781398604827
Price: 749 SEK
Availability: InStock
Author: Pontus Wadström
ISBN: 9781398604827

Create Competitive Advantage in Relentlessly Changing Markets

Häftad, Engelska, 2022

AvPontus Wadström

749 kr

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Accelerate strategy and achieve desired results with this guide to understanding and influencing employee behaviour, based on the theory and practice of strategic management, behavioural psychology and change.The realisation of strategy is entirely dependent on employee behaviour, so in order to achieve business results it is vital that managers and leaders develop an understanding of human behaviour. Advancing Strategy through Behavioural Psychology shows that by identifying which behaviours should be measured and encouraged, organizations can succeed in implementing strategies for continuous adaptation in a rapidly changing business environment.Grounded in practitioner experience and academic research, this book argues that to achieve set goals organizations should spend less time planning and sending out instructions and more time on providing feedback on implementation and drawing out key points to be learned. By focusing on behaviour in this way, organizations can create a culture where innovation is encouraged and employees want to contribute to the company's future. Ensure long-term success and seize competitive advantage with this essential guide to identifying the key behaviours which will create business results and what influences them.

Produktinformation

Utgivningsdatum2022-04-03
Mått156 x 234 x 18 mm
Vikt363 g
FormatHäftad
SpråkEngelska
Antal sidor256
FörlagKogan Page Ltd
ISBN9781398604827

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Pontus Wadström is an independent consultant and advisor in strategy and change based in Stockholm, Sweden, and has worked with all types and sizes of organization in almost all industries. He is also an affiliate researcher and lecturer at KTH Royal Institute of Technology, Stockholm. His research focus is on how large and complex organizations 'do' strategy in practice, all influenced by his previous studies in both management and behavioural psychology.

Section - ONE: A theory of everything;Chapter - 01: Introduction to strategy and behaviour;Chapter - 02: Strategy, change and behavioural psychology;Chapter - 03: A common language;Chapter - 04: Behaviour – The least common denominator;Section - TWO: Arbitrariness is over;Chapter - 05: Old management principles are no longer good enough;Chapter - 06: The organization, its development and lack of development;Chapter - 07: Evidence and measurement;Section - THREE: Unexpected simplicity;Chapter - 08: Behaviour – The foundation of everything;Chapter - 09: Activators – The igniting spark;Chapter - 10: Consequences – No feedback is also feedback;Section - FOUR: Strategy is behavioural change;Chapter - 11: A behavioural view of strategy;Chapter - 12: To realise strategy is to change;Chapter - 13: Exploiting competitive advantages – Big, best, fast and beautiful;Section - FIVE: Smart as a competitive advantage;Chapter - 14: From individual insight to competitive edge;Chapter - 15: Smart and behavioural strategising;Chapter - 16: The future of competitive advantage

"Too often, we try to control the hyperactive world of business with staid and passive strategies, enshrined in documents and presentation materials rather than in hearts and minds. Pontus Wadström's excellent book on active, behaviourally engaged strategy is a welcome antidote to this passivity, and offers a scintillating take on making strategy a living, breathing thing, without turning it into something convoluted and verbose. It outlines the future of behaviour-sensitive strategizing for an ever more complicated world, and will be a powerful tool for any executive trying to develop smart, straightforward strategies."

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