Advancing Higher Education

Michael J. Worth is Professor of Nonprofit Management and former Vice President for Development and Alumni Affairs at the George Washington University, Washington, DC. He also is Principal, Michael J. Worth & Associates, LLC, a fundraising consulting firm serving higher education and the nonprofit sector.Matthew T. Lambert is Vice President for University Advancement at William & Mary. He oversees all efforts related to alumni engagement, private fundraising and philanthropic outreach, university marketing and alumni communications. He also teaches higher education public policy and finance.

• AcknowledgementsIntroduction Part I: The Advancement Function Section introductionChapter 1: The Present and Future of Higher Education Matthew T. LambertChapter 2: History and Growth of Institutional Advancement Michael J. Worth Part II: Foundations of Advancement Section Introduction Chapter 3: Strategy as the Foundation for AdvancementDarrow ZeidensteinChapter 4: Marketing and CommunicationsJames M. LangleyChapter 5: The Integrated Advancement Program Michael C. EicherPart III: Raising Funds from Individuals Section Introduction Chapter 6: Engaging Individuals and Building CommunityArmin AfsahiChapter 7: Annual GivingDaniel H. FrezzaChapter 8: Major and Principal GiftsRonald J. SchillerChapter 9: Planned GivingJeff Comfort PART IV: Campaigns and Project FundraisingSection Introduction Chapter 10: The Art and Science of Comprehensive Campaigns Fritz W. SchroederChapter 11: Trends and Directions in Corporate and Foundation SupportShaun Brenton and Jenny BickfordPart V: Engaging Diverse Constituencies Section Introduction Chapter 12: Engaging New GenerationsKestrel A. Linder and Felicity MeuChapter 13: Women and Philanthropy Andrea K. Pactor and Debra J. Mesch Chapter 14: Engaging Underrepresented CommunitiesRachel E. VasselChapter 15: International and Global Fundraising Ivan A. Adames Part VI: Understanding Institutional Settings Section Introduction Chapter 16: Institutionally Related Foundations in Public Colleges and UniversitiesJames H. Moore, Jr.Chapter 17: Raising Funds for Community CollegesLauren F. BrookeyChapter 18: Raising Funds for a School, College, or Unit within a UniversityDavid T. WelchPart VII: Managing and Supporting Advancement Programs Section Introduction Chapter 19: Structuring and Managing the Advancement StaffNuvyn Peters Chapter 20: Advancement ServicesCaroline S. ChangConclusion ContributorsIndex

Advancing higher education is a mission that transforms lives and society. Having a thorough understanding of the myriad elements of integrated advancement, and their mutual dependence, is important. Identifying new strategies is critical in an environment with increasing opportunities, competition and challenges to our sector. The impressive list of expert contributors alone indicates that this publication thoughtfully considers advancement for a changing era of higher education. This compelling anthology of essays eloquently evaluates existing practices and encourages advancement professionals to build upon them; to think differently; to seek out partnerships and to develop new strategies as architects of the future. It should sit high on the reading list for educational leaders, advancement professionals, and for all who wish to have a deeper and more comprehensive understanding of what it takes to advance higher education in an increasingly dynamic environment.