Andrew J. Elliot is Professor of Psychology at the University of Rochester. He received his Ph. D. from the University of Wisconsin-Madison in 1994. His research areas include achievement motivation, approach-avoidance motivation, the development of motivation and self-regulation, and subtle cue and context effects on psychological functioning. He has been (or currently is) an Associate Editor at Emotion, Journal of Personality, Personality and Social Psychology Bulletin, Psychological Science, and Social and Personality Psychology Compass, and has edited two handbooks: Handbook of competence and motivation (with Carol Dweck) and Handbook of approach and avoidance motivation. He has over 170 scholarly publications, has received research grants from public and private agencies, and has been awarded multiple awards for his research contributions.

• 1.Balancing Rewards and Cost in Relationships: An Approach—Avoidance Motivational Perspective Shelly L. Gable2.Between Persistence and Flexibility: The Yin And Yang of Action Control Bernhard Hommel3.The Architecture of Goal-Systems: Multifinality, Equifinality and Counterfinality in Means – End Relations Arie W. Kruglanski, Marina Chernikova, Maxim Babush and Michelle Dugas4.Breaking the Rules: A Historical Overview of Goal Setting Theory Edwin A. Locke and Gary P. Latham5.The Big-Fish-Little Pond Effect, Competence Self-Perceptions, and Relativity: Substantive Advances and Methodological Innovation Herbert W. Marsh and Marjorie Seaton6.On the Panculturality of Self-Enhancement and Self-Protection Motivation: The Case for the Universality of Self-Esteem Constantine Sedikides, Lowell Gaertner and Huajian Cai

Andrew J. Elliot is Professor of Psychology at the University of Rochester. He received his Ph. D. from the University of Wisconsin-Madison in 1994. His research areas include achievement motivation, approach-avoidance motivation, the development of motivation and self-regulation, and subtle cue and context effects on psychological functioning. He has been (or currently is) an Associate Editor at Emotion, Journal of Personality, Personality and Social Psychology Bulletin, Psychological Science, and Social and Personality Psychology Compass, and has edited two handbooks: Handbook of competence and motivation (with Carol Dweck) and Handbook of approach and avoidance motivation. He has over 170 scholarly publications, has received research grants from public and private agencies, and has been awarded multiple awards for his research contributions.

• 1.Balancing Rewards and Cost in Relationships: An Approach—Avoidance Motivational Perspective Shelly L. Gable2.Between Persistence and Flexibility: The Yin And Yang of Action Control Bernhard Hommel3.The Architecture of Goal-Systems: Multifinality, Equifinality and Counterfinality in Means – End Relations Arie W. Kruglanski, Marina Chernikova, Maxim Babush and Michelle Dugas4.Breaking the Rules: A Historical Overview of Goal Setting Theory Edwin A. Locke and Gary P. Latham5.The Big-Fish-Little Pond Effect, Competence Self-Perceptions, and Relativity: Substantive Advances and Methodological Innovation Herbert W. Marsh and Marjorie Seaton6.On the Panculturality of Self-Enhancement and Self-Protection Motivation: The Case for the Universality of Self-Esteem Constantine Sedikides, Lowell Gaertner and Huajian Cai

Andrew J. Elliot is Professor of Psychology at the University of Rochester. He received his Ph. D. from the University of Wisconsin-Madison in 1994. His research areas include achievement motivation, approach-avoidance motivation, the development of motivation and self-regulation, and subtle cue and context effects on psychological functioning. He has been (or currently is) an Associate Editor at Emotion, Journal of Personality, Personality and Social Psychology Bulletin, Psychological Science, and Social and Personality Psychology Compass, and has edited two handbooks: Handbook of competence and motivation (with Carol Dweck) and Handbook of approach and avoidance motivation. He has over 170 scholarly publications, has received research grants from public and private agencies, and has been awarded multiple awards for his research contributions.

• 1.Balancing Rewards and Cost in Relationships: An Approach—Avoidance Motivational Perspective Shelly L. Gable2.Between Persistence and Flexibility: The Yin And Yang of Action Control Bernhard Hommel3.The Architecture of Goal-Systems: Multifinality, Equifinality and Counterfinality in Means – End Relations Arie W. Kruglanski, Marina Chernikova, Maxim Babush and Michelle Dugas4.Breaking the Rules: A Historical Overview of Goal Setting Theory Edwin A. Locke and Gary P. Latham5.The Big-Fish-Little Pond Effect, Competence Self-Perceptions, and Relativity: Substantive Advances and Methodological Innovation Herbert W. Marsh and Marjorie Seaton6.On the Panculturality of Self-Enhancement and Self-Protection Motivation: The Case for the Universality of Self-Esteem Constantine Sedikides, Lowell Gaertner and Huajian Cai