Deana A. Rohlinger is an associate professor in the Department of Sociology and a research associate at the Pepper Institute of Aging and Public Policy at Florida State University. She is co-editor of the volumes Media, Movements, and Political Change and Strategies for Social Change. She is also the author of several book chapters and of articles published in journals such as Social Problems, Sociological Theory, Mobilization, The Sociological Quarterly, Sociological Spectrum, Research in Social Movements, Conflicts and Change, American Behavioral Scientist, the Journal of Women and Aging, and Social Movement Studies. She is currently the section editor for the Social Movements section of Sociology Compass and the book review editor for Mobilization: An International Journal. She also serves on the American Sociological Association's Collective Behavior Social Movement Council; the membership committee of the Society for the Study of Social Problems; and the editorial boards of American Sociological Review, Social Problems, and American Behavioral Scientist.

• Introduction: dilemmas, choices, and consequences; 1. Constraints of strategic choice; 2. The mass media field; 3. Abortion, social movements, and mass media; 4. Media, politics, and the National Right to Life Committee; 5. Reputation, political change, and the National Organization for Women; 6. Branding and the success of Planned Parenthood; 7. Concerned Women for America and sympathetic media; 8. Conclusion; Afterword: abortion politics in the twenty-first century.

'Abortion Politics, Mass Media, and Social Movements in America takes aim at the media strategies and dilemmas of social movement organizations. This important book provides the best treatment to date of the public debate over the abortion controversy, from the point of view of four key organizations on opposing sides, and reveals surprising findings about how their media strategies played out. This insider's account of media strategy and results is an impressive achievement and will be of great interest to scholars and activists alike.' Edwin Amenta, University of California, Irvine

Deana A. Rohlinger is an associate professor in the Department of Sociology and a research associate at the Pepper Institute of Aging and Public Policy at Florida State University. She is co-editor of the volumes Media, Movements, and Political Change and Strategies for Social Change. She is also the author of several book chapters and of articles published in journals such as Social Problems, Sociological Theory, Mobilization, The Sociological Quarterly, Sociological Spectrum, Research in Social Movements, Conflicts and Change, American Behavioral Scientist, the Journal of Women and Aging, and Social Movement Studies. She is currently the section editor for the Social Movements section of Sociology Compass and the book review editor for Mobilization: An International Journal. She also serves on the American Sociological Association's Collective Behavior Social Movement Council; the membership committee of the Society for the Study of Social Problems; and the editorial boards of American Sociological Review, Social Problems, and American Behavioral Scientist.

• Introduction: dilemmas, choices, and consequences; 1. Constraints of strategic choice; 2. The mass media field; 3. Abortion, social movements, and mass media; 4. Media, politics, and the National Right to Life Committee; 5. Reputation, political change, and the National Organization for Women; 6. Branding and the success of Planned Parenthood; 7. Concerned Women for America and sympathetic media; 8. Conclusion; Afterword: abortion politics in the twenty-first century.

'Abortion Politics, Mass Media, and Social Movements in America takes aim at the media strategies and dilemmas of social movement organizations. This important book provides the best treatment to date of the public debate over the abortion controversy, from the point of view of four key organizations on opposing sides, and reveals surprising findings about how their media strategies played out. This insider's account of media strategy and results is an impressive achievement and will be of great interest to scholars and activists alike.' Edwin Amenta, University of California, Irvine

Deana A. Rohlinger is an associate professor in the Department of Sociology and a research associate at the Pepper Institute of Aging and Public Policy at Florida State University. She is co-editor of the volumes Media, Movements, and Political Change and Strategies for Social Change. She is also the author of several book chapters and of articles published in journals such as Social Problems, Sociological Theory, Mobilization, The Sociological Quarterly, Sociological Spectrum, Research in Social Movements, Conflicts and Change, American Behavioral Scientist, the Journal of Women and Aging, and Social Movement Studies. She is currently the section editor for the Social Movements section of Sociology Compass and the book review editor for Mobilization: An International Journal. She also serves on the American Sociological Association's Collective Behavior Social Movement Council; the membership committee of the Society for the Study of Social Problems; and the editorial boards of American Sociological Review, Social Problems, and American Behavioral Scientist.

• Introduction: dilemmas, choices, and consequences; 1. Constraints of strategic choice; 2. The mass media field; 3. Abortion, social movements, and mass media; 4. Media, politics, and the National Right to Life Committee; 5. Reputation, political change, and the National Organization for Women; 6. Branding and the success of Planned Parenthood; 7. Concerned Women for America and sympathetic media; 8. Conclusion; Afterword: abortion politics in the twenty-first century.

'Abortion Politics, Mass Media, and Social Movements in America takes aim at the media strategies and dilemmas of social movement organizations. This important book provides the best treatment to date of the public debate over the abortion controversy, from the point of view of four key organizations on opposing sides, and reveals surprising findings about how their media strategies played out. This insider's account of media strategy and results is an impressive achievement and will be of great interest to scholars and activists alike.' Edwin Amenta, University of California, Irvine