A Practical Introduction to Survey Design

This is your definitive guide to designing your social survey. It includes all the knowledge and skills you need to plan your survey with confidence and ease. Every step of survey design from developing your questions, to administering your survey and preparing your data for analysis, is explained in easy to follow language.

It features:

• Case studies demonstrating how effective surveys are conducted in real life
• Clear advice on how to design an ethical social survey
• Practical exercises to help you construct your survey
• Suggestions for further reading taken from cutting edge, multidisciplinary sources