Different Road Taken

John A. Lent has been writing about mass communications, often with a critical perspective, since the early 1960s. The nearly 50 books and monographs he has authored or edited and more than 350 articles under his byline have dealt with media ownership, press freedom, media imperialism, NIIO, women in communications, transnationalization, Third World mass communication, and development communication, as well as Asian newspapers, broadcasting, film, video, popular culture, and comics and Caribbean mass media and popular culture. He is a professor in a Philadelphia academic factory.'

• 1. Introduction Part One: Dallas W. Smythe 2. Interview with Dallas W. Smythe 3. Against the Flow: The Peculiar Opportunity of Social Scientists 4. "Critical" Communication Research: New Directions Part Two: George Gerbner 5. Interview with George Gerbner 6. The Critical Contribution of George Gerbner 7. Trying to Mix Oil with Water: Fund Raising, Vocationalism, and Critical Communication Part Three: Herbert I. Schiller 8. Interview with Herbert I. Schiller 9. Herbert Schiller: Clarion Voice Against Cultural Hegemony 10. Continuity and Change in Critical Communication: A Generational Analysis Part Four: James D. Halloran 11. Interview with James D. Halloran 12. James D. Halloran: A Multi-Perspective Presentation 13. Who Is (Not) "Critical" Now? On Engendering "Critical Scholarship" in International Communication Part Five: Kaarle Nordenstreng 14. Interview with Kaarle Nordenstreng 15. Justice, Equality, and Professional Ethics in Journalism: Kaarle Nordenstreng's Actions and Reflections 16. Political Versus Cultural in Critical Broadcasting Research and Policy: A Reevaluation of the Finnish Radical Experiment in Broadcasting in the Late 1960s