Ryan Watkins is an associate professor at the George Washington University in Washington, D.C. He is coauthor of three books, including Strategic Planning for Success: Aligning People, Performance, and Payoffs from Pfeiffer and has published more than 50 articles on the topics of strategic planning, distance education, needs assessment, return-on-investment analysis, and evaluation. He is an active member of the International Society for Performance Improvement and has served as vice president of the Inter-American Distance Education Consortium.