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It doesn't matter how smart your idea is. If you aren't in sync with the decision maker's mindset, you are bound to fail. That's the message of this book, which shows how one can project key decision makers into one of five basic categories - Charismatics, Thinkers, Skeptics, Followers, and Controllers.
- Format: Pocket/Paperback
- ISBN: 9780446695909
- Språk: Engelska
- Antal sidor: 256
- Utgivningsdatum: 2005-01-01
- Förlag: Time Warner International