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A FINANCIAL TIMES BOOK OF THE YEARThe world is changing drastically before our eyes – will you be prepared for what comes next?2030 is a groundbreaking analysis by one of the world’s foremost experts on global trends – from the shifting nature of retirement to the emergence of a new middle class, the rise of women as entrepreneurs and the end of modern banking. This essential guide to the future ends with insight into how COVID-19 will amplify and accelerate each of these changes.
MAURO F. GUILLÉN is one of the most original thinkers at the Wharton School, where he holds the Zandman Professorship in International Management and teaches in its flagship Advanced Management Program. He trained as a sociologist at Yale and previously worked as a business economist in his native Spain. His online classes on Coursera have attracted over 100,000 participants from around the world.
‘We do not know what the world will look like in 2030. But we do know the underlying trends that will shape it, argues Guillén of the Wharton School. This thought-provoking book illuminates the most important: demographic shifts, notably the African baby boom; the changing nature of ageing and retirement; the emergence of a new global middle class; the rise of women as entrepreneurs and leaders; the challenges to cities; “more cell phones than toilets”; the sharing economy; and the future of money. It is fun. Enjoy.’
Mauro F. Guillén, University of Pennsylvania) Guillen, Mauro F. (Zandman Professor, The Wharton School, University of Pennsylvania Director, The Lauder Institute, Zandman Professor, The Wharton School, University of Pennsylvania Director, The Lauder Institute
Mauro F. Guillén, The Lauder Institute) Guillen, Mauro F. (Zandman Professor, The Wharton School, University of Pennsylvania Director, The Lauder Institute, Zandman Professor, The Wharton School, University of Pennsylvania Director, Mauro F Guillén
Mauro F. Guillén, Esteban García-Canal, Mauro F. Guillén, Esteban García-Canal, University of Pennsylvania) Guillen, Mauro F. (Wharton School, Spain) Garcia-Canal, Esteban (Universidad de Oviedo