Palgrave Studies in Political Marketing and Management

Political Branding Strategies

Campaigning and Governing in Australian Politics

Political Marketing and the 2015 UK General Election

Marketing Leadership in Government

Communicating Responsiveness, Leadership and Credibility

Marketing Leadership in Government

Communicating Responsiveness, Leadership and Credibility

Recruiting and Retaining Party Activists

Political Management at the Grassroots

Political Marketing in the 2019 Canadian Federal Election

Political Marketing Alchemy

The State of Opinion Research

Political Marketing Alchemy

The State of Opinion Research

Political Marketing and Management in the 2020 New Zealand General Election

Political Branding in Turbulent times

Political Marketing in the 2020 U.S. Presidential Election

Political Marketing and Public Diplomacy by Pro-Israel and Pro-Palestinian Advocacy Groups

Political Marketing in the 2021 Canadian Federal Election

Political Marketing and Management in the 2024 UK Election

Political Marketing in the 2024 U.S. Presidential Election

Political Branding in Ghana

Designing and Delivering the Political Brand Promise

Applying Public Opinion in Governance

The Uses and Future of Public Opinion in Managing Government

Political Marketing and Management in Ghana

A New Architecture

Political Marketing in the 2016 U.S. Presidential Election

Market Driven Political Advertising

Social, Digital and Mobile Marketing

Applying Public Opinion in Governance

The Uses and Future of Public Opinion in Managing Government

Political Marketing and Management in Ghana

A New Architecture

Political Marketing in the 2016 U.S. Presidential Election