Integrative Approach to Innovation Management

Dr. Nicolas Zacharias completed his doctoral dissertation under the supervision of Prof. Dr. Ruth Stock-Homburg at the Department of Marketing & Human Resource Management at the Technische Universität Darmstadt.

• Patterns and Performance Outcomes of Innovation Orientation; Product Program Innovativeness and Customer Loyalty; Configuration Theory, Boundary Theory, and Information Economics; Implications for Research and Managerial Practice