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Green Marketing examines the concept of 'Green Marketing' using examples from Turkey and the rest of the world. The book examines Sa-ba Inc. as a case study which is among the pioneering enterprises in Turket's automative sub-industy and its green marketing strategies.
- Format: Inbunden
- ISBN: 9781137535870
- Språk: Engelska
- Antal sidor: 153
- Utgivningsdatum: 2015-10-29
- Förlag: Palgrave Pivot