New Horizons in Marketing series – serie

Youth Marketing to Digital Natives

Transformative Advertising Research

Driving Positive Social Change and Well-Being

Exploring Emotions in Customer Experience Research

Digital Marketing and Artificial Intelligence

Social Marketing and Advertising in the Age of Social Media

Strategies for the Digital Customer Experience

Connecting Customers with Brands in the Phygital Age

Bewitching Consumer Culture

Witchcraft, Feminism and Markets

Place Marketing and Branding

Symbols and Representations

Social Marketing and Behaviour Change

From Theory to Action: Second Edition

Social Marketing and Advertising in the Age of Social Media

Artisan Brand

Entrepreneurship and Marketing in Contemporary Craft Economies