Digital Marketing and Artificial Intelligence 1
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bokomslag Digital Marketing and Artificial Intelligence
Samhälle & debatt

Digital Marketing and Artificial Intelligence

Niko Lahtinen • Kimmo Pulkka • Pasi Viinamäki • Joel Mero • Heikki Karjaluoto

Inbunden

2169:-

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  • 2025
In response to the unprecedented emergence of the fourth wave of digital marketing, this timely book explores how the ascension of artificial intelligence and the disappearance of cookies are the biggest drivers and enablers of change in this fast-moving industry. Combining the expertise of practitioners from digital agencies with leading researchers and academics, chapters explore how the changes brought about by AI should be considered in strategy, and the best way to build a sustainable competitive advantage.
  • Författare: Niko Lahtinen, Kimmo Pulkka, Pasi Viinamäki, Joel Mero, Heikki Karjaluoto
  • Format: Inbunden
  • ISBN: 9781035361335
  • Språk: Engelska
  • Utgivningsdatum: 2025-11-28
  • Förlag: Edward Elgar Publishing Ltd

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