Handel und Internationales Marketing Retailing and International Marketing

Retail Internationalization

Analysis of Market Entry Modes, Format Transfer and Coordination of Retail Activities

Kommunikationsverweigerung und -störung

Analyse der Auswirkung eines neuen Phänomens auf die Kundenbeziehung

Retail Branding and Store Loyalty

Analysis in the Context of Reciprocity, Store Accessibility, and Retail Formats

Flow-Erleben am Point of Sale

Eine empirische Untersuchung im stationären Textileinzelhandel

International Small and Medium-Sized Enterprises

Internationalization Patterns, Mode Changes, Configurations and Success Factors

Die Bedeutung von Musik für die Gestaltung von Markenpersönlichkeit

Replication of Retail Fashion Formats into Foreign Countries

A Qualitative Analysis

Retail Brand Equity and Loyalty

Analysis in the Context of Sector-Specific Antecedents, Perceived Value, and Multichannel Retailing

Advertorials versus klassische Printwerbung

Eine Wirkungsanalyse

Online Growth Options for Retailers

Three Essays on Domestic and International Growth Strategies with Online Retailing

Corporate Reputation of Multinational Corporations

An Analysis of Consumers’ Perceptions of Corporate Reputation and its Effects Across Nations

Online Growth Options for Retailers

Three Essays on Domestic and International Growth Strategies with Online Retailing

International Retailers’ Performance in Host Countries

The Roles of Strategies, Consumer Perceptions and the Local Environment

Emotionale Intelligenz und Verkaufsperformance

Eine Untersuchung direkter und indirekter Effekte im Business-to-Business-Umfeld

Congruency, Expectations and Consumer Behavior in Digital Environments

Event Marketing in the Context of Higher Education Marketing and Digital Environments

Pursuit of Food Well-Being

The Mechanisms Behind Consumers’ Food Well-Being, and Their Relevance for Food Retailing and Marketing

Restructuring of Food Retail Markets in Countries of the Global South

The Case of Emerging Supermarkets in Dhaka, Bangladesh

Omni-Channel Retailing

An Analysis of Channel Interdependencies, Integration Services and Specific Marketing Instruments

Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels

Investigating the Phenomenon of Anthropomorphism and New Online Consumption Forms

Online Shopping Intentions

Antecedents and Moderators of Shopping Intention Formation in New Fields of E-Commerce

International Strategic Management of Brands and Online Firms

Essays on Perceived Brand Globalness, Endorsed Branding, and E-Commerce Firms’ Internationalization

Essays on congruence theory in marketing

Special focus on digital products and webstores

Technology-Oriented Customer Touchpoints in Context of Services in Retailing

A Differentiated Analysis on Social Presence and Privacy Calculus

Customer Experience in the Context of Omnichannel Retailing

Analysis of Marketing Instruments, Channel Integration and Customer Experience Dimensions during the Customer Journey

Consumer Responses to Corporate Responsibility and Branding

The Roles of Multinational Corporations’ Media Investments, National Institutions and Internet Penetration

Adding Bricks to Clicks: Vom reinen Online- zum Mehrkanal-Händler

Determinanten einer Expansion in den physischen Einzelhandel

Acceptance and Resistance of Innovative Technologies

Investigating the Acceptance and Resistance of Innovative Technologies with a Focus on Ethics and Sustainability

Strategic Orientations and Innovativeness of Multinational Corporations

A Multilevel Investigation of Consumer Perceptions and Behavioral Intentions in a Cross-National Context