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The first book to deal with the problems of communicating to a skeptical public, Positioning describes the revolutionary approach to creating a position in a prospective customers mind that reflects a companys own strengths and weaknesses as well as those of its competitors. Fully updated and revised.
- Illustratör: 50 Abb
- Format: Inbunden
- ISBN: 9780071359160
- Språk: Engelska
- Antal sidor: 272
- Utgivningsdatum: 2000-12-01
- Förlag: McGraw Hill