Strategic Political Communication

Karen Johnson-Cartee is professor of advertising, public relations, and communication studies at the University of Alabama. Gary A. Copeland is professor of telecommunication, film, and communication studies at the University of Alabama.

• Chapter 1 1. In Defense of Social Influence and Social MarketersChapter 2 2. Social Psychology: Understanding Human Behavior and Social InfluenceChapter 3 3. Social Influence ModelsChapter 4 4. Identifying and Targeting Those You Want to InfluenceChapter 5 5. The Individual in a Mass-Mediated WorldChapter 6 6. Propaganda StrategiesChapter 7 7. Propaganda Tactics and PrinciplesPart 8 Appendix A: The Personality Strength (PS) Scale and WeightingPart 9 Appendix B: Goebbels's Propaganda MachinePart 10 ReferencesPart 11 IndexPart 12 About the Authors