Finns i fler format (1)
Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions–and thus improving the long-term profitability of specific brand strategies.
Produktinformation
- Utgivningsdatum2012-10-31
- Mått10 x 10 x 10 mm
- Vikt1 370 g
- FormatInbunden
- SpråkEngelska
- Upplaga4
- FörlagPearson Education (US)
- ISBN9780132664257