Sensory Marketing
B. Hultén, N. Broweus, M. van Dijk, B. Hulten, Bertil Hulten, Niklas Broweus, M van Dijk
Inbunden
919 kr
Sensory Marketing
An Introduction
Inbunden, Engelska, 2020
2 939 kr
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Authored by Bertil Hultén, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer. Sensory experiences combine not only to increase the chance of an immediate sale, but to influence perception of a product which then plays into a customer's chance of return, and brand loyalty for the future.
• Hulten provides definitions, insight boxes, questions and case studies to provide an engaging learning experience.
• The author is one of the most published professors in the field, sharing exclusive expertise and experience.
• The book is thorough yet accessible, dedicating a chapter to each of the 5 senses.
• Hulten provides definitions, insight boxes, questions and case studies to provide an engaging learning experience.
• The author is one of the most published professors in the field, sharing exclusive expertise and experience.
• The book is thorough yet accessible, dedicating a chapter to each of the 5 senses.
Produktinformation
- Utgivningsdatum2020-05-27
- Mått170 x 242 x 21 mm
- Vikt580 g
- FormatInbunden
- SpråkEngelska
- Antal sidor240
- Upplaga1
- FörlagSAGE Publications
- ISBN9781526423245
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