Sensory Marketing

Bertil Hultén is Professor of Marketing at Linnaeus University, Sweden.

• 1. History of Consumer Marketing 2. The Marketing Dynamics 3. Sensory Marketing 4. The Brain and the Five Senses 5. The Sense of Sight 6. The Sense of Sound 7. The Sense of Smell 8. The Sense of Touch 9. The Sense of Taste 10. Multi-Sensory Brand Experience 11. Sensory Marketing In The Future

"As a pioneer in the field of sensory marketing, Bertil Hultén is thoroughly familiar with this quickly growing marketing approach. In Sensory Marketing: Theoretical and Empirical Grounds he explains theoretical and practical aspects of sensory marketing and puts it into, for example, branding and neuromarketing perspectives. Through an overview of the development of marketing, sensory marketing is also related to a broader marketing context. This book is essential for marketing researchers and practitioners alike." –Christian Grönroos, Professor Emeritus, Hanken School of Economics, Finland