International Marketing Cases with InfoTrac

Häftad, Engelska, 2000

889 kr

Slutsåld

International Marketing Cases thoroughly examines important topics of international marketing and how they relate to world-wide business: environment, tactical and strategic issues, planning and control. This unique approach goes beyond a purely developed world perspective with illustrations and examples relating to Third World countries as well.

Produktinformation

Utgivningsdatum2000-10-09
Mått200 x 248 x 7 mm
Vikt318 g
FormatHäftad
SpråkEngelska
Upplaga6
FörlagCengage Learning, Inc
ISBN9780324063738

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1. Kodak vs. Fuji. 2. Curtis Automotive Hoist. 3. Farggi. 4. Hatfield Graphics, Inc. 5. PBS (A) and PBS (B). 6. Colgate-Palmolive Company. 7. Currency Concepts International. 8. Outback Goes International. 9. California Foods Corporation. 10. Chivaly International. PART 3. 11. U. S. Automakers in Asia. 12. Nestle (Ghana) Ltd. 13. EQ Bank. 14. Kellogg in Europe. 15. The Gillette Company. 16. IKEA. 17. NOVA Biomedical and the Iran Deal. 18. The Clondike Works. 19. All Shave in Saudi Arabia. 20. Seagram Co. 21. Carvel in Beijing. 22. Hewlett Packard: DesignJet Online. 23. The Kellogg Company. 24. Avon Products, S.A. de C.V. 25. Connecticut Corporation (Japan). 26. FedEx and UPS in China--Competing with Contrasting Strategies. 27. PSA Peugeot Cittroen. 28. ABB in China: 1998. 29. Barossa Winery. 30. MacDermid, Inc.

1. Kodak vs. Fuji. 2. Curtis Automotive Hoist. 3. Farggi. 4. Hatfield Graphics, Inc. 5. PBS (A) and PBS (B). 6. Colgate-Palmolive Company. 7. Currency Concepts International. 8. Outback Goes International. 9. California Foods Corporation. 10. Chivaly International. PART 3. 11. U. S. Automakers in Asia. 12. Nestle (Ghana) Ltd. 13. EQ Bank. 14. Kellogg in Europe. 15. The Gillette Company. 16. IKEA. 17. NOVA Biomedical and the Iran Deal. 18. The Clondike Works. 19. All Shave in Saudi Arabia. 20. Seagram Co. 21. Carvel in Beijing. 22. Hewlett Packard: DesignJet Online. 23. The Kellogg Company. 24. Avon Products, S.A. de C.V. 25. Connecticut Corporation (Japan). 26. FedEx and UPS in China--Competing with Contrasting Strategies. 27. PSA Peugeot Cittroen. 28. ABB in China: 1998. 29. Barossa Winery. 30. MacDermid, Inc.