Advances in Advertising Research X
Multiple Touchpoints in Brand Communication
Inbunden, Engelska, 2019
1 709 kr
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This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in brand communications with multiple touchpoints. Advances in Advertising Research are published by the European Advertising Academy (EAA).
Produktinformation
- Utgivningsdatum2019-10-15
- Mått148 x 210 x undefined mm
- FormatInbunden
- SpråkEngelska
- SerieEuropean Advertising Academy
- Antal sidor240
- FörlagSpringer Fachmedien Wiesbaden
- ISBN9783658248772