Routledge Interpretive Marketing Research

Qualitative Research in Marketing and Management: Doing Interpretive Research Projects

Qualitative Research in Marketing and Management: Doing Interpretive Research Projects

Generation Y in Consumer and Labour Markets

Death in a Consumer Culture

Consumer Culture, Branding and Identity in the New Russia

From Five-year Plan to 4x4

Consumption, Psychology and Practice Theories

A Hermeneutic Perspective

Celebrity Fans and Their Consumer Behaviour

Autoethnographic Insights into the Life of a Fan

Food and Experiential Marketing

Pleasure, Wellbeing and Consumption

Gifts, Romance, and Consumer Culture

Taste, Consumption and Markets

An Interdisciplinary Volume

Macro-Social Marketing Insights

Systems Thinking for Wicked Problems

Brands

Interdisciplinary Perspectives

Practice of the Meal

Food, Families and the Market Place

Digitalizing Consumption

How devices shape consumer culture

Co-Creation, Innovation and New Service Development

The Case of Videogames Industry

Marketing Apocalypse

Eschatology, Escapology and the Illusion of the End

Marketing Apocalypse

Eschatology, Escapology and the Illusion of the End

Representing Consumers

Voices, Views and Visions

Representing Consumers

Voices, Views and Visions

Romancing the Market

Marketing and Social Construction

Exploring the Rhetorics of Managed Consumption

Marketing and Feminism

Current issues and research

Marketing and Feminism

Current issues and research

Why of Consumption

Contemporary Perspectives on Consumer Motives, Goals and Desires

Imagining Marketing

Art, Aesthetics and the Avant-Garde

Visual Consumption

Why of Consumption

Contemporary Perspectives on Consumer Motives, Goals and Desires

Visual Consumption

Consuming Books

The Marketing and Consumption of Literature