Social Media and Society

An Introduction to the Mass Media Landscape

Häftad, Engelska, 2021

Av Regina Luttrell, Adrienne A. Wallace, Adrienne A. Wallace

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Regina Luttrell and Adrienne A. Wallace present an engaging introduction of social media’s integration with modern society. Recognizing categories of relational, societal, and self while analyzing the social media environment, this introductory mass communications textbook establishes a framework for understanding how technology, culture, democracy, economy, and audience fragmentation interact with each media industry differently and relate to media literacy. Armed with this knowledge, future professional communicators gain a better understanding of their audience and the level to which their strategies influence the public.Social Media and Society empowers students as consumers and creators of social media and illustrates that, while the tools of communication have changed, the goals of social connection and influence have not. Features of this unique text include the following:Relational/Societal/Self boxes provide a framework for analysis of media and society In Theory boxes attaching theory to practiceLearning tools and enhanced pedagogy, such as Learning Objectives, Chapter Wrap-Up; Critical Thinking Questions, Media Sources, and End of Chapter ActivitiesComprehensive Glossary of key termsFull-color visuals capturing key trends and up-to-date data

Produktinformation

Utgivningsdatum2021-04-12
Mått179 x 257 x 11 mm
Vikt408 g
FormatHäftad
SpråkEngelska
Antal sidor256
FörlagBloomsbury Publishing Plc
ISBN9781538129098

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Regina Luttrell is associate dean of research and creative activities and assistant professor of public relations at the S.I. Newhouse School of Public Communications at Syracuse University. A contributor to PR Tactics and PR News as well as peer-reviewed journals, she is a noted speaker as well as a Knight Foundation Tow Journalism Fellow. She has authored several books, including Social Media: How to Engage, Share, and Connect (fourth edition, 2021); Public Relations Campaigns: An Integrated Approach; The PR Agency Handbook; and The Millennial Mindset: Unraveling Fact from Fiction.Adrienne A. Wallace is assistant professor at Grand Valley State University, where she teaches courses in advertising and public relations. Adrienne has more than 22 years of professional experience in both the public and private sectors, including nonprofit, health, education, government, hospitality, politics, lobbying, and finance. She is a Kopenhaver Center Fellow, a frequent contributor to industry publications, and a conference speaker on all things related to digital/social media strategy, student-run firms, and experiential learning design.

Chapter 1: The Framework of Social MediaChapter 2: Concerns About the Dark Side of Social MediaChapter 3: Benefits of Social MediaChapter 4: Mass Media to Niche MediaChapter 5: Business and Strategic CommunicationsChapter 6: Crisis CommunicationsChapter 7: Sports CommunicationChapter 8: Political and Civic CommunicationChapter 9: Health CommunicationChapter 10: Entertainment Media Chapter 11: Measuring Social MediaChapter 12: A Holistic Approach: Keeping Up with Social Media

The authors note that the goal of the book is to, “engage students as consumers and creators of social media by providing a framework for understanding and connection among social media, mass communications, and the impact on society” (Luttrell & Wallace, 2021, p. vii). They have succeeded and I commend their efforts! I recommend this book without hesitation as a required or suggested reading in undergraduate courses such as survey of public relations, introduction to mass media, mass media and society, social media strategy, social media and society, and more. The book can be used in its entirety or adopted for its applicable sections or chapters, depending on curriculum and pedagogical needs.