Del 10

Sense and Nonsense of Consumer Product Testing

How to Identify whether Consumers are Blindly Loyal?

Häftad, Engelska, 2009

Av Priya Raghubir, Tyzoon T. Tyebjee, Lin Ying-Ching

1 109 kr

Slutsåld

Produktinformation

  • Utgivningsdatum2009-09-24
  • Mått156 x 234 x 3 mm
  • Vikt102 g
  • FormatHäftad
  • SpråkEngelska
  • SerieFoundations and Trends® in Marketing
  • Förlagnow publishers Inc
  • ISBN9781601982629

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