Morris B. Holbrook - Böcker

Postmodern Consumer Research

The Study of Consumption as Text

Consumer Research

Introspective Essays on the Study of Consumption

Consumer Behavior

New Essays on the Study of Consumption

Consumer Behavior

New Essays on the Study of Consumption

Traditional Decision-Oriented Approaches

Attitude, Information-Processing, and Features-Perceptions-Affect Models

Traditional Decision-Oriented Approaches

Attitude, Information-Processing, and Features-Perceptions-Affect Models

Radical Experiential Views

The Consumption Experience and Customer Value

Radical Experiential Views

The Consumption Experience and Customer Value

Emotions

Emotions

Esthetics and Tastes, Part I

Art and Entertainment

Esthetics and Tastes, Part I

Art and Entertainment

Esthetics and Tastes, Part II

Effects of Personality, Class, and Expertise

Esthetics and Tastes, Part II

Effects of Personality, Class, and Expertise

Nostalgia and Age-Related Preferences

Nostalgia and Age-Related Preferences

Quantitative Methods

MDS, MDA, CCA, and Beyond

Quantitative Methods

MDS, MDA, CCA, and Beyond

Qualitative Methods, Part I

Interpretive Approaches

Qualitative Methods, Part I

Interpretive Approaches

Qualitative Methods, Part II

Symbolic Consumer Behavior or Consumption Symbolism

Qualitative Methods, Part II

Symbolic Consumer Behavior or Consumption Symbolism

Qualitative Methods, Part III Subjective Personal Introspection

Qualitative Methods, Part III

Subjective Personal Introspection

Marketing Applications Branding, Communications, and Strategy

Marketing Applications

Branding, Communications, and Strategy

Macromarketing Applications, Part I Ethical Concerns, Social Issues, and Animal Companions

Macromarketing Applications, Part I

Ethical Concerns, Social Issues, and Animal Companions

Macromarketing Applications, Part II Marketing versus Consumer Research