Routledge Handbook of Digital Sport Management

Michael L. Naraine is an Associate Professor in the Department of Sport Management at Brock University, Canada. His research is in digital sport management and marketing, examining the strategy, fan engagement, and analytics related to new developments in the sport business landscape. He is a Research Fellow of the North American Society for Sport Management and a board member at Canada Snowboard.Ted Hayduk III is an Assistant Professor at Tisch Institute for Global Sport at New York University, USA. His research explores entrepreneurship and consumer behavior in the sport and entertainment industry. In 2022, he was named a Research Fellow of the North American Society for Sport Management.Jason P. Doyle is a Senior Lecturer within the Department of Tourism, Sport and Hotel Management at Griffith University, Australia. His research focuses on understanding sport consumer behavior, specifically determining how sport and event consumption impacts organizations, athletes, communities, and individuals.

• PART IDigital Transformations in Sport Management 1 Organizational Behavior and Digital Transformation in Sport Christopher R. Barnhill and Natalie L. Smith2 Human Resource Management and Digital Technology Shannon Kerwin3 Virtual Volunteering Erik L. Lachance and Graham Cuskelly4 Digital Transformations in Youth Sport Ryan Snelgrove and Vinu Selvaratnam5 Digital Transformation in Not-for-Profit Sport Organizations Ashley Thompson and Milena M. Parent6 Virtual Participatory Sport Events Millicent Kennelly and Kevin Filo7 Digital Innovation in High-Performance Sport Popi Sotiriadou8 Corporate Social Responsibility and Digital Transformation in Professional Sport Kathy Babiak, Adam Copeland, and Daniel Yang9 Digital Transformation in Sport Sponsorship T. Bettina Cornwell10 Digital Sport Management and the Law Thomas A. Baker III11 Digital Technology and Sport for Development Per G. Svensson and Mitchell McSweeneyPART IIDigital Tools in Sport Management 12 Fantasy Sport in the Digital Realm Brody J. Ruihley13 Podcasting and Sports Journalism Galen Clavio and Brian P. Moritz14 Evolution of Live Streaming Sarah Wymer and Michael L. Naraine15 Social Media and Sport Marketing in North America Brandon Boatwright and Karen Freberg16 Social Media and Athlete Branding Caroline Riot and Michelle Hayes17 Immersive Technology and the Virtual Sport Spectator Experience Luke R. Potwarka, Peter A. Hall, Chad Goebert, and Hasan Ayaz18 Business Analytics in Sport Organizations Ted Hayduk IIIPART IIIEmerging Digital Issues in Sport Management 19 Collaborative Consumption in the Sport Industry Brandon Brown, Eric C. Schwarz, and Michael M. Goldman20 Data and the Sport ConsumerAdam Karg21 Digital Fitness Ecosystem Brianna Newland and Thomas J. Aicher22 Convergence of Sport and EsportsAnthony D. Pizzo and Daniel C. Funk23 Blockchain and the Sports Tech Dilemma Brianna Newland and Martin Carlsson-Wall24 Digitization of Sport Participation for Health Ji Wu, Yuhei Inoue, and Mikihiro Sato25 Artificial IntelligenceHeather Kennedy and Liz Wanless26 Digital Technology and Sport Ecology Maddy Orr and Walker J. Ross27 Shifting Gender Power Relations in the Digitization of SportSimone Fullagar, Adele Pavlidis, and Millicent Kennelly28 Sport Innovation Benjamin Kinsky and Christopher Huth29 Economics of Digital Sport Consumption Ted Hayduk III