Rituals, Consumption, and Marketing

Cele Otnes is Professor Emerita of Marketing in the Gies College of Business at the University of Illinois at Urbana-Champaign, USA.Tina M. Lowrey is Professor of Marketing at HEC Paris, France.

• Part I - Conceptual Understandings of Ritual 1. Existential Explorations of Ritual 2. The Psychology of Ritual Consumption 3. Meaningful Behavior and Meaningful Objects: Understanding the Intersection of Rituals and Sentimentally Valuable Possessions 4. Reciprocity with Non-Human Entities 5. Dark Rituals of Excess: The Case of Swedish “Draining” Part II - Rituals and Marketing Strategy 6. Using Syncretism to Enhance Game Day Ritual Efficacy and Vitality 7. Managing B2B Rituals in Project Marketing 8. Rituals Revised: How Beauty Influencers Impact Grooming Rituals 9. Making Harmony in the Bath: Ritualizing the Sensory Experience of a Baby Bath Brand Part III - Culturally-Rooted Rituals 10. The Magic of Threshold Rituals: Cosmic Protection from Unseen Forces 11. Carving National Identity: Performing Rituals of Everyday Nationhood through the National Dish 12. Defection, Alternatives, and Disruption: How Rituals Change at Individual, Community, and Society Levels in Culture 13. Personalizing Practices in Green Witch Rituals 14. No Pyro, No Party: The Evolution and History of the Stonehaven Hogmanay Fireballs Part IV - Rituals and Well-Being 15. Staging High Intensity Spectacles: Marketplace Rituals as a Pain-Coping Mechanism 16. Therapeutic Agentic Benefits and Communal Service Rituals: Consumer Empowerment through a Virtual Thai Cooking Class 17. Disrupting Unrecognized Consumption Rituals: Insights for Smoking And Vaping Cessation 18. I Have Abundant Time: The Impact of Consumption Rituals on Perceived Time Affluence and Brand Outcomes Part V - Rituals in Childhood and Adolescence 19. Marketplace Actors and Child-Centric Rituals: An Ethnographic Study of Dressmaking in the Bo'ness Fair 20. The UK High School Prom: An Adolescent Learning Journey 21. Liquid Romance and Gift Giving of Teenagers in Japan Part VI - Rituals, Media and Technology 22. Leveraging Seinfeld to Understand the Norms of Failed Gift Exchange 23. Ritual Transformation During Times of Crisis: Extending and Reducing Disrupted Rituals 24. Ritual Interdependencies among Users and their AI Companions Part VII - Writing Rituals 25. Forms and Functions of Rituals in My Cousin Rachel: Comparing the Novel and Film Versions 26. Poems on Ritual in Consumer Culture 27. Wrestling With Rituals: Twisted Tales of Trying Traditions