National Brands and Private Labels in Retailing
First International Symposium NB&PL, Barcelona, June 2014
Häftad, Engelska, 2014
Av Juan Carlos Gázquez-Abad, Francisco J. Martínez-López, Irene Esteban-Millat, Juan Antonio Mondéjar-Jiménez
1 459 kr
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Fri frakt för medlemmar vid köp för minst 249 kr.This book presents latest findings on brand marketing in retail. In times of economic downturn a "new retailing landscape" is being shaped, in which retailers and manufacturers face new challenges to their brand strategies. Marketing professionals need high value-added and timely responses. Among the topics targeted in this volume are: mix of national brands and private labels in retailers' assortments; assortment decisions in times of economic crisis and eventual recovery; consequences of delisting brands on store-related aspects; delisting manufacturers' brands and the effects on the distribution channel relationship; the new "retailing landscape", with special focus on fast moving consumer goods retailing; consumer preferences for national brands and private labels and many more.
Produktinformation
- Utgivningsdatum2014-06-26
- Mått155 x 235 x undefined mm
- FormatHäftad
- SpråkEngelska
- SerieSpringer Proceedings in Business and Economics
- Antal sidor192
- FörlagSpringer International Publishing AG
- ISBN9783319071930