National Brands and Private Labels in Retailing 1

bokomslag National Brands and Private Labels in Retailing

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192 sidor
2014

This book presents latest findings on brand marketing in retail. In times of economic downturn a "new retailing landscape" is being shaped, in which retailers and manufacturers face new challenges to their brand strategies. Marketing professionals need high value-added and timely responses. Among the topics targeted in this volume are: mix of national brands and private labels in retailers' assortments; assortment decisions in times of economic crisis and eventual recovery; consequences of delisting brands on store-related aspects; delisting manufacturers' brands and the effects on the distribution channel relationship; the new "retailing landscape", with special focus on fast moving consumer goods retailing; consumer preferences for national brands and private labels and many more.

Författare: Juan Carlos Gzquez-Abad, Francisco J Martnez-Lpez, Irene Esteban-Millat, Juan Antonio Mondjar-Jimnez
Illustratör: Bibliographie 14 schwarz-weiße Abbildungen
Format: Pocket/Paperback
ISBN: 9783319071930
Språk: Engelska
Antal sidor: 192
Utgivningsdatum: 2014-06-26
Förlag: Springer International Publishing AG