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Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this bookoffers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management.
- Format: Pocket/Paperback
- ISBN: 9781349477340
- Språk: Engelska
- Antal sidor: 166
- Utgivningsdatum: 2015-01-01
- Förlag: Palgrave Macmillan