Marketing Research
An Applied Orientation
Inbunden, Engelska, 2009
Av Naresh Malhotra, SPSS
4 519 kr
Slutsåld
For undergraduate and graduate marketing research courses.
Experience the Interaction Between Marketing Research and Marketing Decision-Making
Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material.
The S ixth Edition is even more current, contemporary, illustrative, and sensitive to user needs.
Experience the Interaction Between Marketing Research and Marketing Decision-Making
Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material.
The S ixth Edition is even more current, contemporary, illustrative, and sensitive to user needs.
Produktinformation
- Utgivningsdatum2009-09-14
- Mått10 x 10 x 10 mm
- Vikt2 100 g
- SpråkEngelska
- Antal sidor944
- Upplaga6
- FörlagPearson Education
- EAN9780136085430