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Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills.
Produktinformation
- Utgivningsdatum2011-07-20
- Mått10 x 10 x 10 mm
- Vikt1 470 g
- FormatHäftad
- SpråkEngelska
- Antal sidor672
- Upplaga4
- FörlagPearson Education
- ISBN9780132544481