Marketing Mind Prints

CHARLES CHIEN Associate Professor of Marketing and Director of the Department of International Trade and Business, Feng Chia University, Taiwan, ChinaJACOB GOLDENBURG Senior Lecturer, School of Business Administration, Hebrew University of Jerusalem, IsraelANGUS JENKINSON Professor of Integrated Marketing, University of Luton, UKDALE LITTLER Professor of Marketing at the Manchester School of Management and Dean of Management Studies at UMIST, UKMALCOLM McDONALD Professor of Marketing and Deputy Director of Cranfield School of Management, UKLUIZ MOUTINHO Professor of Marketing and Director of Doctoral Programme, University of Glasgow, UKSTANLEY PALIWODA Professor of International Marketing, Birmingham Business School, University of Birmingham, UKJOHN RYANS James R. Good Professor of Global Strategy, Bowling Green State University, Ohio, USABRANKO SAIN Research Fellow at the Centre for Integrated Marketing, University of Luton, UK

• Introduction to Marketing Mind Prints; P.Kitchen Marketing Mind Prints; P.Kitchen Marketing Due Diligence and the Future of Marketing; M.McDonald Innovation and Sustainable Competitive Advantage; D.Littler Invisible Forces: How Consumer Interactions Make the Difference; J. Goldenburg Landmarks in the Mapping of International Marketing; S.Paliwoda & J.Ryans Integrated Marketing: A New Vision; A.Jenkinson & B.Sain Beyond Relationship Marketing; C.Chien & L.Moutinho Conclusion; P.Kitchen