Dominant Influence of Marketing in the 21st Century

The Marketing Leviathan

Inbunden, Engelska, 2013

Av P. Kitchen, Professor Kitchen, Philip J.

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Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers. However, there are some misgivings about marketing in the 21st century. This volume addresses the positive and negative elements of marketing and questions 'Is marketing a leviathan in today's societies?'

Produktinformation

Utgivningsdatum2013-04-16
Mått140 x 216 x 15 mm
Vikt363 g
FormatInbunden
SpråkEngelska
Antal sidor138
Upplaga2013
FörlagPalgrave Macmillan
ISBN9780230296831

Tillhör följande kategorier

1. The Dominant Influence of Marketing in the 21st Century; Philip J. Kitchen 2. The Recasting, Questionability and Applicability of Hobbes Leviathan; Philip J. Kitchen 3. Who is Like Unto the Beast? Tall Tales of Fail Whales; Stephen Brown 4. Seven Simple Rules to Better Customer Service; Charles R. Taylor 5. Ninety Trillion Spams and Counting: Rethinking the Marketing Social Contract in a Web 2.0 World; Fred Beard 6. Cloud as a new IMC tool: How to Make Marketing More Ubiquitous; Shintaro Okazaki 7. The Age of Organisationalism; Philip J. Kitchen