Dominant Influence of Marketing in the 21st Century
The Marketing Leviathan
Inbunden, Engelska, 2013
719 kr
Beställningsvara. Skickas inom 10-15 vardagar. Fri frakt för medlemmar vid köp för minst 249 kr.
Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers. However, there are some misgivings about marketing in the 21st century. This volume addresses the positive and negative elements of marketing and questions 'Is marketing a leviathan in today's societies?'
Produktinformation
- Utgivningsdatum2013-04-16
- Mått140 x 216 x 15 mm
- Vikt363 g
- FormatInbunden
- SpråkEngelska
- Antal sidor138
- Upplaga2013
- FörlagPalgrave Macmillan
- ISBN9780230296831
Tillhör följande kategorier
Hoppa över listan
Du kanske också är intresserad av
Rhetoric and Reality of Marketing
J. Gregory Keyes, P. Kitchen, Professor Kitchen, Philip J.
Inbunden
1 429 kr
Integrated Brand Marketing and Measuring Returns
P. Kitchen, Professor Kitchen, Philip J.
Inbunden
719 kr
Raising the Corporate Umbrella
Philip J. Kitchen, Don E. Schultz, Professor Kitchen, Philip J., Philip J Kitchen, Don E Schultz
Inbunden
719 kr
Public Relations
Philip Kitchen, Philip (University of Hull) Kitchen, Philip J. Kitchen, Philip Kitchen, Professor Kitchen, Philip J., Philip J Kitchen
Häftad
1 439 kr