Integrated Brand Marketing and Measuring Returns 1
bokomslag Integrated Brand Marketing and Measuring Returns
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Integrated Brand Marketing and Measuring Returns

P Kitchen

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Andra format:

  • 181 sidor
  • 2010
A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores this criteria.
  • Författare: P Kitchen
  • Format: Inbunden
  • ISBN: 9780230577343
  • Språk: Engelska
  • Antal sidor: 181
  • Utgivningsdatum: 2010-07-07
  • Förlag: Palgrave Macmillan

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