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The radio industry is on a collision course with its future. What's the best way to market our stations - and the industry itself as new opportunities and challenges swirl around us?
Those are the questions posed to many of America's top marketing gurus who take a fresh look at our industry through their expert lenses.
"Fresh Air" is an essential manual on marketing radio stations and the radio industry. It's a guide to successful marketing that no radio broadcaster should be without.
- Format: Pocket/Paperback
- ISBN: 9780595376582
- Språk: Engelska
- Antal sidor: 112
- Utgivningsdatum: 2005-11-01
- Förlag: iUniverse