Excellence in Business Communication

Häftad, Engelska, 2019

1 389 kr

Slutsåld

Excellence in Business Communication takes a close look at the fundamental skills and principles of business communication. Featuring practical advice, time-tested processes, and real-world examples, Excellence is the premier text for helping you hone and develop essential communication skills.

With the rise of intelligent communication technology, the 13th Edition examines the most significant and recent technology-related changes affecting the business world.

This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed.

Produktinformation

Utgivningsdatum2019-02-08
FormatHäftad
SpråkEngelska
Antal sidor672
Upplaga13
FörlagPearson Education
ISBN9780135192184

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Affärsförhandlingar inom Ekonomi och ledarskap

About our authors Courtland L. Bovée and John V. Thill have been leading textbook authors for more than 2 decades, introducing millions of students to the fields of business and business communication. Their award-winning texts are distinguished by proven pedagogical features, extensive selections of contemporary case studies, hundreds of real-life examples, engaging writing, thorough research, and the unique integration of print and electronic resources. Each new edition reflects the authors’ commitment to continuous refinement and improvement, particularly in terms of modeling the latest practices in business and the use of technology.Professor Bovée has 22 years of teaching experience at Grossmont College in San Diego, where he has received teaching honors and was accorded that institution’s C. Allen Paul Distinguished Chair. Mr. Thill is a prominent communications consultant who has worked with organizations ranging from Fortune 500 multinationals to entrepreneurial start-ups. He formerly held positions with Pacific Bell and Texaco.Courtland Bovée and John Thill were recently awarded proclamations from the Governor of Massachusetts for their lifelong contributions to education and for their commitment to the summer youth baseball program that is sponsored by the Boston Red Sox.

PART 1: UNDERSTANDING THE FOUNDATIONS OF BUSINESS COMMUNICATION Professional Communication in a Digital, Social, Mobile WorldInterpersonal Communication SkillsCollaboration and Business EtiquetteCommunication Challenges in a Diverse, Global MarketplacePART 2: APPLYING THE THREE-STEP WRITING PROCESS Planning Business MessagesWriting Business MessagesCompleting Business MessagesPART 3: CRAFTING BRIEF BUSINESS MESSAGES Crafting Messages for Digital ChannelsWriting Routine and Positive MessagesWriting Negative MessagesWriting Persuasive MessagesPART 4: PREPARING REPORTS AND PRESENTATIONS Planning Reports and ProposalsWriting and Completing Reports and ProposalsDeveloping and Delivering Business PresentationsPART 5: WRITING EMPLOYMENT MESSAGES AND INTERVIEWING FOR JOBS Building Careers and Writing RésumésApplying and Interviewing for Employment