Excellence in Business Communication, Global Edition

Häftad, Engelska, 2023

Av John Thill, Courtland Bovee

1 289 kr

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Excellence in Business Communication takes a close look at the fundamental skills and principles of business communication. Featuring practical advice, time-tested processes, and real-world examples, this is the premier text for helping you hone and develop essential communication skills.

The 14th edition continues to set new standards for currency and innovation. The authors performed extensive research to ensure up-to-date coverage of diversity, equity, and inclusion in communication skills, innovative technology usage, and contemporary business practices.

Produktinformation

Utgivningsdatum2023-05-03
Mått210 x 270 x 22 mm
Vikt1 400 g
FormatHäftad
SpråkEngelska
Antal sidor672
Upplaga14
FörlagPearson Education
ISBN9781292450117

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Affärsförhandlingar inom Ekonomi och ledarskap

John V. Thill and Courtland L. Bovée have been leading textbook authors for more than 2 decades, introducing millions of students to the fields of business and business communication. Their award-winning texts are distinguished by proven pedagogical features, extensive selections of contemporary case studies, hundreds of real-life examples, engaging writing, thorough research, and the unique integration of print and digital resources. Each new edition reflects the authors' commitment to continuous refinement and improvement, particularly in terms of modeling the latest practices in business and the use of technology.Mr. Thill is a prominent communications consultant who has worked with organizations ranging from Fortune 500 multinationals to entrepreneurial start-ups. He formerly held positions with Pacific Bell and Texaco. Professor Bovée has 22 years of teaching experience at Grossmont College in San Diego, where he has received teaching honors and was accorded that institution's C. Allen Paul Distinguished Chair.John Thill and Courtland Bovée were recently awarded proclamations from the Governor of Massachusetts for their lifelong contributions to education and for their commitment to the summer youth baseball program that is sponsored by the Boston Red Sox.

PART 1: UNDERSTANDING THE FOUNDATIONS OF BUSINESS COMMUNICATION Professional Communication in a Digital, Social, Mobile WorldInterpersonal Communication SkillsCollaboration and Business EtiquetteCommunication Challenges in a Diverse, Global MarketplacePART 2: APPLYING THE THREE-STEP WRITING PROCESS Planning Business MessagesWriting Business MessagesCompleting Business MessagesPART 3: CRAFTING BRIEF BUSINESS MESSAGES Crafting Messages for Digital ChannelsWriting Routine and Positive MessagesWriting Negative MessagesWriting Persuasive MessagesPART 4: PREPARING REPORTS AND PRESENTATIONS Planning Reports and ProposalsWriting and Completing Reports and ProposalsDeveloping and Delivering Business PresentationsPART 5: WRITING EMPLOYMENT MESSAGES AND INTERVIEWING FOR JOBS Building Careers and Writing RésumésApplying and Interviewing for EmploymentAPPENDICES Format and Layout of Business DocumentsDocumentation of Report Sources