Excellence In Business Communication, Global Edition

Häftad, Engelska, 2021

Av John Thill, Courtland Bovee

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For undergraduate courses in business communication.Develop business students’ professional communication skillsFollowing in the wake of the digital revolution and the advent ofsocial media, business communication has been hit by yet another revolutionarychange: the rise of intelligent communication technology. In this 13thEdition of Boveé and Thill’s Excellence in BusinessCommunication, the most significant and recent technology-related changesaffecting the business world are thoroughly discussed. Not to be forgotten, thetext continues to emphasize the fundamental skills and principles of businesscommunication. Featuring practical advice, time-tested processes, andreal-world examples, Excellence in Business Communication isthe premier text for honing and developing business students’ essentialcommunication skills.

Produktinformation

Utgivningsdatum2021-06-11
Mått216 x 275 x 26 mm
Vikt1 300 g
FormatHäftad
SpråkEngelska
Upplaga13
FörlagPearson Education Limited
ISBN9781292404806

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Affärsförhandlingar inom Ekonomi och ledarskap

Courtland L. Bovée and John V. Thill havebeen leading textbook authors for more than two decades, introducing millionsof students to the fields of business and business communication. Theiraward-winning texts are distinguished by proven pedagogical features, extensiveselections of contemporary case studies, hundreds of real-life examples,engaging writing, thorough research, and the unique integration of print andelectronic resources. Each new edition reflects the authors’ commitment tocontinuous refinement and improvement, particularly in terms of modeling thelatest practices in business and the use of technology.Professor Bovée has 22 years of teaching experience at GrossmontCollege in San Diego, where he has received teaching honors and was accordedthat institution’s C. Allen Paul Distinguished Chair. Mr. Thill is a prominentcommunications consultant who has worked with organizations ranging from Fortune500 multinationals to entrepreneurial start-ups. He formerly held positionswith Pacific Bell and Texaco.Courtland Bovée and John Thill were recently awarded proclamationsfrom the Governor of Massachusetts for their lifelong contributions to educationand for their commitment to the summer youth baseball program that is sponsoredby the Boston Red Sox.

PART 1: UNDERSTANDING THE FOUNDATIONS OF BUSINESS COMMUNICATION 1. Professional Communication in a Digital, Social, Mobile World 2. Interpersonal Communication Skills 3. Collaboration and Business Etiquette 4. Communication Challenges in a Diverse, Global Marketplace PART 2: APPLYING THE THREE-STEP WRITING PROCESS 5. Planning Business Messages 6. Writing Business Messages 7. Completing Business Messages PART 3: CRAFTING BRIEF BUSINESS MESSAGES 8. Crafting Messages for Digital Channels 9. Writing Routine and Positive Messages 10. Writing Negative Messages 11. Writing Persuasive Messages PART 4: PREPARING REPORTS AND PRESENTATIONS 12. Planning Reports and Proposals 13. Writing and Completing Reports and Proposals 14. Developing and Delivering Business Presentations PART 5: WRITING EMPLOYMENT MESSAGES AND INTERVIEWING FOR JOBS 15. Building Careers and Writing Résumés 16. Applying and Interviewing for Employment