Business in Action, Global Edition

Häftad, Engelska, 2023

1 309 kr

Beställningsvara. Skickas inom 7-10 vardagar

Fri frakt för medlemmar vid köp för minst 249 kr.

Business in Action remains the premier text for important introductory business principles and concepts. Featuring a highly organized, objective-driven structure, it incorporates relevant, contemporary examples and trends from the business world.

From the life-changing impact of the pandemic to the prospect of conducting business in the metaverse to a spark of hope in the union movement, the past several years have been momentous for business. The 10th Edition has been thoroughly revised to reflect all these changes and help prepare you for the complexities and expectations of today's workplace.

Produktinformation

Utgivningsdatum2023-05-23
Mått218 x 278 x 24 mm
Vikt1 220 g
FormatHäftad
SpråkEngelska
Antal sidor568
Upplaga10
FörlagPearson Education
ISBN9781292721651

Tillhör följande kategorier

Företagsekonomi inom Ekonomi och ledarskap

Courtland L. Bovée and John V. Thill have been leading textbook authors for more than 2 decades, introducing millions of students to the fields of business and business communication. Their award-winning texts are distinguished by proven pedagogical features, extensive selections of contemporary case studies, hundreds of real-life examples, engaging writing and thorough research. Each new edition reflects the authors' commitment to continuous refinement and improvement, particularly in terms of modeling the latest practices in business and the use of technology.Professor Bovée has 22 years of teaching experience at Grossmont College in San Diego, where he has received teaching honors and was accorded that institution's C. Allen Paul Distinguished Chair. Mr. Thill is a prominent communications consultant who has worked with organizations ranging from Fortune 500 multinationals to entrepreneurial start-ups. He formerly held positions with Pacific Bell and Texaco.Courtland Bovée and John Thill were recently awarded proclamations from the Governor of Massachusetts for their lifelong contributions to education and for their commitment to the summer youth baseball program that is sponsored by the Boston Red Sox.

PART 1: SETTING THE STAGE: THE BUSINESS OF BUSINESS Developing a Business MindsetEconomics, Money, and BankingThe Global MarketplaceBusiness Ethics and Corporate Social ResponsibilityPART 2: BUILDING THE FRAMEWORK: BUSINESS OWNERSHIP AND ENTREPRENEURSHIP Forms of OwnershipEntrepreneurship and Small-Business OwnershipPART 3: GUIDING THE ENTERPRISE: LEADERSHIP, ORGANIZATION, AND OPERATIONS Management Roles, Functions, and SkillsOrganization and TeamworkProduction SystemsPART 4: SUPPORTING THE WORKFORCE: MOTIVATION AND HUMAN RESOURCES Employee MotivationHuman Resources ManagementPART 5: SATISFYING THE CUSTOMER: MARKETING, SALES, AND CUSTOMER SUPPORT The Art and Science of MarketingProduct Management and Pricing StrategiesCustomer Communication and Product DistributionFinancial Information and Accounting ConceptsFinancial Management and Financial MarketsAPPENDICES A. Business LawB. Risk ManagementC. Information TechnologyD. Personal Finance: Getting Set for Life