Historia
Ernest Dichter and Motivation Research
S Schwarzkopf • R Gries • Stefan Schwarzkopf • Rainer Gries
Inbunden
1609:-
Uppskattad leveranstid 7-12 arbetsdagar
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The work of motivation and consumer researcher Ernest Dichter was a milestone in the psychological creation of the modern consumer. This collection contextualizes Ernest Dichter within twentieth-century consumer culture and it charts the rise of psychological approaches to consumption in post-war Europe and North America.
- Format: Inbunden
- ISBN: 9780230537996
- Språk: Engelska
- Antal sidor: 293
- Utgivningsdatum: 2010-08-20
- Förlag: Palgrave Macmillan