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The work of motivation and consumer researcher Ernest Dichter was a milestone in the psychological creation of the modern consumer. This collection contextualizes Ernest Dichter within twentieth-century consumer culture and it charts the rise of psychological approaches to consumption in post-war Europe and North America.
- Format: Pocket/Paperback
- ISBN: 9781349359554
- Språk: Engelska
- Antal sidor: 293
- Utgivningsdatum: 2010-08-20
- Förlag: Palgrave Macmillan