Elgar Encyclopedia of Corporate Communication

Edited by Klement Podnar, Marketing and Public Relations Department, Faculty of Social Sciences, University of Ljubljana, Slovenia

• Contents:Preface xvi1 Corporate communication 1Klement PodnarTHEME I SELECTED THEORIESAND THEORETICALAPPROACHES2 Stakeholder theory 11Brian T. Moriarty3 Actor-network theory 17Monica Musolino4 Theory of social exchange 23Zlatko Jančič5 Social constructionist theory 29Mats Heide6 Sensemaking theory 33Urša Golob Podnar7 CommunicationConstitutes Organization 37Dennis Schoeneborn, PeterWinkler and Timothy Kuhn8 Social identity approach 43Klement Podnar9 Co-creation 54Sophie Esmann Andersen andChristiane Marie Høvring10 Agenda-setting theory 60Craig E. CarrollTHEME II ORGANIZATION ASAN ENTITY11 Legal personality 68Gregory Mark12 Corporate identity 74Mario Burghausen13 Organizational values 83Humphrey Bourne14 Corporate heritage 89Mario Burghausen15 Narrated organization 97Trine Susanne Johansen16 Organizational identity 102Klement Podnar17 Organizational culture 110Winni Johansen18 Person-organization fit 117Yijing WangTHEME III CORPORATE BRANDING19 Corporate brand 122Mario Burghausen20 (Corporate) ethical branding 132François Maon and Adam Lindgreen21 Corporate brand alignment 137Michela Mingione22 Corporate brand architecture 143John M.T. Balmer23 Co-branding 149Ulla Hakala24 Rebranding 155Ulla Hakala25 Internal branding 161Khanyapuss Punjaisri26 Employer branding 168Adele Potgieter27 Corporate brand communication 176John M.T. BalmerTHEME IV CORPORATERESPONSIBILITIES28 Corporate social responsibility 181Valérie Swaen, JoëlleVanhamme and Ruben Chumpitaz29 Social license to operate 187Shima Saniei30 Transparency 190Lars Thøger Christensen31 Socially responsible investing 195Nur Uysal32 Sustainable finance 200Minh Ngoc Ho, SubhashAbhayawansa and Carol A. Adams33 Corporate socialresponsibility communication 206Urša Golob Podnar34 Corporate sociopolitical activism 212Moritz AppelsTHEME V CORPORATEMISBEHAVIOUR35 Corporate (marketing) myopia 218Vesna Žabkar36 Corporate hypocrisy 224Christiane Marie Høvring andSophie Esmann Andersen37 Corporate oxymorons 230Angela Lindt and Stuart Kirsch38 Moral blindness 236Jacob Dahl Rendtorff39 Corporate guilt (management) 240Irene Pollach, Carmen DanielaMaier and Silvia Ravazzani40 Unethicalpro-organizational behavior 246Daniel Wolfgruber41 Corporate psychopaths 251Clive R. BoddyTHEME VI ISSUES, CHANGE ANDCRISIS MANAGEMENT42 Issues management 259Chelsea L. Woods43 Change communication 266Wim J.L. ElvingCrisis management 272Iztok Prezelj and Teodora TeaRistevska45 Crisis communication 280W. Timothy Coombs46 Social media crisis communication 285Amalia Triantafillidou47 Corporate crisis contagion 292Yijing Wang48 Organizational apologies 296Joshua M. BentleyTHEME VII COMMUNICATION PROCESS49 Communication management 303Christine Viertmann and AnsgarZerfass50 Communication strategy 309Sophia C. Volk and Ansgar Zerfass51 Corporate storytelling 316Franzisca Weder52 Two-way communication 323Michael L. Kent53 Dialogue 326Michael L. Kent54 Corporate listening 331Jim Macnamara55 Corporate diplomacy 338Jana Arbeiter and Boštjan Udovič56 Internal marketing 343Achilleas BoukisTHEME VIII COMMUNICATIONTOOLS57 Internal communication 348Ana Tkalac Verčič58 Multisource feedback 355Andrej Kohont59 Corporate visual identity 361Ari-Matti Erjansola and JukkaLipponen60 Corporate design 367Katja Udir Mišič61 Corporate advertising 373Vesna Žabkar62 Corporate philanthropy 378Ilona Szőcs63 Cause-related marketing 385Dubravka Sinčić Ćorić64 Corporate online communication 390Sora Kim and Jiayu Gina Qu65 Social influencer marketing 399Tinca Lukan and Klement PodnarTHEME IX STAKEHOLDERENGAGEMENT66 Audiences 407Ana Marija Mustafai andKlement Podnar67 Pressure groups 415Robert L. Heath68 Employee advocacy 422Emma Christensen69 Corporate influencers 426Jana Brockhaus and Ansgar Zerfass70 Brand communities 433Jens Hagelstein and Ansgar ZerfassTHEME X CORPORATE COMMUNICATIONOUTCOMES71 Corporate image 438Yijing Wang72 Corporate reputation 443Craig E. Carroll73 Organizational trust 450Guido Berens74 Brand anthropomorphism 454Urška Tuškej Lovšin75 Consumer-brand identification 460Urška Tuškej Lovšin76 Corporate gratitude 466Erika Benčec and Klement Podnar77 Social acceptability 470Klement Podnarr and AnaMarija Mustafai78 Perceived external prestige 478Katja Udir Mišič79 Organizational identification 484Daniel Wolfgruber and SabineEinwiller80 Organizational commitment 490Julia StranzlTHEME XI NEGATIVE CORPORATEASSOCIATIONS81 Organizational distrust 495Ellen Tyquin and Amisha Mehta82 Organizational stigma 501Laura Illia and Michael Etter83 Consumer scepticism 507Katherine Dunn84 CSR scepticism 514Katherine Dunn85 Consumer complaining 519Sabine Einwiller86 Organizational disidentification 523Christopher Ruppel87 Job disengagement 528Julia Stranzl

‘This Encyclopedia has thoroughly covered the multifaceted aspects of corporate communications into one cohesive and compelling compendium of relevant readings. The entries have been written by leading researchers and thinkers in the field, in which they have elucidated the contemporary challenges faced by academics and practitioners in the corporate world that we are living in. This is such a huge task to undertake and a commendation goes to the author and his publishing team.’