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An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.
- Illustratör: 7 colour illustrations 1 black & white illustrations biography
- Format: Pocket/Paperback
- ISBN: 9781349344420
- Språk: Engelska
- Antal sidor: 185
- Utgivningsdatum: 2015-12-23
- Förlag: Palgrave Macmillan