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An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.
- Illustratör: 185P8 illus 7 Illustrations, color 1 Illustrations, black and white XIII 7 illus in color
- Format: Inbunden
- ISBN: 9780230341739
- Språk: Engelska
- Antal sidor: 185
- Utgivningsdatum: 2013-03-13
- Förlag: Palgrave Macmillan