Brand Success
How the World's Top 100 Brands Thrive and Survive
Häftad, Engelska, 2011
Av Matt Haig
369 kr
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Fri frakt för medlemmar vid köp för minst 249 kr.Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, Brand Success applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication, to form an effective brand strategy. The result is a comprehensive, entertaining and illuminating book, featuring case studies from global brands such as adidas and Zippo, providing a gallery of some of the world's best-known brands with rare insight into the secret behind their success.With comment from brand managers, psychologists, academics and other experts, Brand Success is a invaluable resource for brand managers, marketers and students alike, to truly understand what makes a brand successful.
Produktinformation
- Utgivningsdatum2011-05-03
- Mått140 x 215 x 15 mm
- Vikt335 g
- FormatHäftad
- SpråkEngelska
- Antal sidor304
- Upplaga2
- FörlagKogan Page Ltd
- ISBN9780749462871