Advances in Advertising Research (Vol. 2)
Breaking New Ground in Theory and Practice
Häftad, Engelska, 2011
1 449 kr
Beställningsvara. Skickas inom 10-15 vardagar
Fri frakt för medlemmar vid köp för minst 249 kr.This volume grew out of research papers presented at the 9th ICORIA (International Conference on Research in Advertising) which was held at Universidad Autonoma de Madrid, Spain, on June 24-26, 2010. The conference involved advertising, communication, and marketing scholars located all over the world, thereby setting an example of diversity and plurality in our ICORIA community.
Produktinformation
- Utgivningsdatum2011-06-21
- Mått148 x 210 x 36 mm
- Vikt842 g
- FormatHäftad
- SpråkEngelska
- SerieEuropean Advertising Academy
- Antal sidor490
- Upplaga2011
- FörlagSpringer Fachmedien Wiesbaden
- ISBN9783834931344