Review of Marketing Research – serie
Visar alla böcker i serien Review of Marketing Research.
24 produkter
Toward a Better Understanding of the Role of Value in Markets and Marketing
Av Stephen L. Vargo, Robert F. Lusch
Inbunden, 2012
1869 kr
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Shopper Marketing and the Role of In-Store Marketing
Av Dhruv Grewal, Anne L. Roggeveen m. fl.
Inbunden, 2014
1849 kr
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Brand Meaning Management
Av Deborah MacInnis, C. Whan Park m. fl.
Inbunden, 2015
2039 kr
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Innovation and Strategy
Av Rajan Varadarajan, Satish Jayachandran m. fl.
Inbunden, 2018
1739 kr
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Global Marketing in Times of Disruption
Av Kelly Hewett, Yuliya Strizhakova
Inbunden, 2025
1509 kr
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Marketing Accountability for Marketing and Non-Marketing Outcomes
Inbunden, 2021
1789 kr
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