International Marketing and Management Research

Start-Up Creation

The Smart Eco-efficient Built Environment

Strategic Brand Management

Managing Global Customers

An Integrated Approach

Research Frontiers on the International Marketing Strategies of Chinese Brands

Research Frontiers on the International Marketing Strategies of Chinese Brands

International Business Realisms: Globalizing Locally Responsive and Internationally Connected Business Disciplines

Global Business Transcendence

International Perspectives Across Developed and Emerging Economies

Advertising Confluence

Transitioning Marketing Communications into Social Movements

Sustainable Innovation

Trends in Marketing and Management

Toward Behavioral Transaction Cost Economics

Theoretical Extensions and an Application to the Study of MNC Subsidiary Ownership

Toward Behavioral Transaction Cost Economics

Theoretical Extensions and an Application to the Study of MNC Subsidiary Ownership

Women Entrepreneurs in Emerging Markets

Managing Performance within Ecosystems

Managing Social Robotics and Socio-cultural Business Norms

Parallel Worlds of Emerging AI and Human Virtues

Making Sense of Immigrant Work Integration

An Organizing Framework

Foundations of Consumer Behavior

Insights from Cross-Cultural Contexts

International Fragmentation

Impacts and Prospects for Manufacturing, Marketing, Economy, and Growth

Global Business Value Innovations

Building Innovation Capabilities for Business Strategies

Fashion Logistics

Insights into the Fashion Retail Supply Chain

Global Supply Chain Management: Leveraging Processes, Measurements, and Tools for Strategic Corporate Advantage

The Wine Value Chain in China

Consumers, Marketing and the Wider World

Fundamentals of Biologicals Regulation

Vaccines and Biotechnology Medicines

The Genus Citrus

The Sourcebook for Clinical Research

A Practical Guide for Study Conduct

Green Products in Food Safety

Towards a Collaborative Environment Research Agenda: Challenges for Business and Society

Volume 1: Papers of the International Centre for the Environment

Global Sport Business

Managing Resources and Opportunities

International Sport Marketing

Issues and Practice

Routledge Handbook of Tourism Experience Management and Marketing

Nation Branding, Public Relations and Soft Power

Corporatising Poland